wildash.

Blog

Notes from the field.

Hard-won lessons, practical how-tos, and the occasional rant about how AI is actually supposed to work for regular people.

Coming soon

Strategy

Why Your AI Strategy Shouldn't Start with AI

Most small businesses jump to the tool before understanding the problem. Here's how to think about automation without getting distracted by shiny objects.

Build log

The $0 Executive Assistant

How I built an AI assistant that handles my morning briefing, email triage, and review responses — and what it actually cost to set up.

Technical

Chrome Automation for Systems That Don't Have APIs

When the software your business depends on doesn't play nice, you make it play nice. A practical guide to browser automation.